by –News Direct–
The Hispanic Public Relations Association (HPRA) announced winners of the 2023 National Bravo! Awards, recognizing the best multicultural communications teams and campaigns across the country. Emceed by Astrid Rivera, bilingual journalist and content creator, and Eliecer Marte, journalist, and radio and television host, the ninth annual awards celebration also honored industry leaders and 2023 HPRA scholarship recipients during its event at Chicagos The Drake Hotel on October 12, 2023.
The big winner of the night was Miami-based BODEN Agency, who walked away with six awards including Agency of the Year, the most awards won by any organization in one year. MARCA Miami took home Campaign of the Year for its DishLatino campaign conos. Additional winners included d expsito & Partners, Hispanic Heritage Foundation, CCOM Group Inc., Plus Three, H+M Communications, and others.
The 2023 HPRA National BRAVO! Awards celebrate excellence in multicultural storytelling in public relations and marketing, while advancing positive narratives about Hispanics/Latinos in the United States. This years BRAVO! Awards theme, The Future es Nuestro, focused on the global shift toward Spanish-language culture, and the growing influence and impact of the US Hispanic community in the countrys labor force and its economic viability.
Full List of 2023 National Bravo! Award Winners
Agency of the Year: BODEN Agency
Campaign of the Year: Iconos, DishLATINO and MARCA Miami | Iconos
B2B: d expsito & Partners, | Nielsens Seen on Screen
CSR Communications Campaign: P&G, MLS, Amrak Solutions | Capitanes del Futuro Leadership & Soccer Program
Digital or Media Platform PR Program: d expsito & Partners, | DEXs Las Guerreras of Hispanic Marketing
Entertainment: Film, Music, Media & Sports: McDonalds USA, BODEN Agency, Loud & Live, Inc. | Celebrating World Cup Latinisms with Marcello Hernndez
Fashion & Beauty Campaign: Neutrogena and CCOM Group | SkinU Masterclass: Manchas
Food & Beverage: National Pork Board and Repblica Havas | Ponle Pork Satellite Media Tour
Healthcare & Nutrition: Genentech and The Axis Agency | Somos La Gran Familia FQ
Influencer Engagement: McDonalds USA, BODEN Agency, Loud & Live, Inc. | Celebrating World Cup Latinisms with Marcello Hernndez
Integrated Marketing Communications: McDonalds USA, BODEN Agency, alma, Starcom, Navigation Boulevard, and Loud & Live, Inc. | Spotlight Dorado: McDonalds Empowers Latino Filmmakers
Internal Communications: NBCUniversal Telemundo Enterprises | 2022 FIFA World Cup Telemundo Internal Communications Campaign
Latin America Campaigns: MGC Global Group | Signs from the Ocean by CMP
LGBTQ+ Campaign: d expsito & Partners | Nielsens How Will TV Evolve for the Queerest Generation Yet
Media/Virtual Event: Hispanic Heritage Foundation | Hispanic Heritage Awards
Multicultural PR: McDonalds USA, BODEN Agency, alma, Starco, Navigation Boulevard, Loud & Live, Inc. | Spotlight Dorado: McDonalds Empowers Latino Filmmakers
New Product/Service Launch: Zaid Communications and NP Agency | Latino Media Network: A Mission to Inform, Inspire and Celebrate Latinos
Non-Profit Campaign: YWCA USA | Until Justice Just Is, Plus Threes Inspired Approach to Eliminating Racism
Public Affairs Campaign: AARP California | Supporting Family Caregivers is Worth the Cost
Public Education: Hispanic Heritage Foundation | LatinExplorers: A Hispanic Heritage Journey
Social Equity: McDonalds USA, BODEN Agency, alma, Starcom, Navigation Boulevard and Loud & Live, Inc. | Spotlight Dorado: McDonalds Empowers Latino Filmmakers
Technology: Amazon and H+M Communications | Amazons Living La Vida Prime Telenovela
This years program also honored distinguished professionals who have advanced multicultural communications and diversity, equity and inclusion for the industry. Alicia Menendez, MSNBC anchor, and author received the 2023 HPRA BRAVO! Journalist of the Year Award for her groundbreaking journalism and advancing representation of Latinos in the media landscape.
Soon Mee Kim, Omnicom CCN Chief DEI Officer, was recognized with the HPRA Diversity Champion Award for being a catalyst for systemic equity by architecting innovative practices, programs, and policies to create more just and inclusive workplaces in the industry.
Antonio Tijerino, CEO of the Hispanic Heritage Foundation received HPRAs Pioneer of the Year Award for his work in championing inclusion in education, workforce, social impact, and culture for Latino communities throughout the country.
Jessy Terrero, filmmaker, director, and founder and CEO of Cinema Giants, received the HPRA Presidents Award for his vision and dedication to placing Latinos at the forefront of a global cultural movement through the arts, culture and visual media as well as fostering the next generation of Latino and Black filmmakers and content creators.
Looking toward the future, HPRA also announced its national scholarship winners each receiving a $2,500 scholarship. Scholars included Paola Albuquerque from the University of Central Florida; Silvana Noriega-Saravia from the University of Florida; Georgina Vargas from the University of Texas at Austin; and Amber Wade from Harvard University.
The 2023 HPRA Bravo! Awards were made possible thanks to the support of Amazon Music and Prime Video, Aflac, Edelman, McDonalds, BODEN Agency, OPRG, University of Florida, WE Communications, H+M Communications, Mike World Wide, Nielsen, Plus Three, and Steady Image.
For additional information regarding the Hispanic Public Relations Association, please visit www.HPRAUSA.org.
About the HPRA BRAVO! Awards
Established in 2014, the HPRA National BRAVO! Awards celebrate the best corporate, agency, and non-profit public relations and marketing teams, and the stellar work they produce in the industrys multicultural space. Additionally, every year, HPRA honors individuals in media and communications who are making an impact in their respective careers while advancing representation of multicultural and Hispanic communities throughout the country.
About the Hispanic Public Relations Association (HPRA)
Founded in 1984, the Hispanic Public Relations Association (HPRA) is the foremost organization of Hispanic public relations practitioners in the U.S. HPRA is a resource for communications professionals and for individuals seeking Hispanic market expertise. It is dedicated to the recognition and advancement of Hispanics in public relations through year-round programs, professional development seminars and networking. HPRA hosts one of the most anticipated annual events and industry awards: the HPRA Bravo Awards, recognizing the most outstanding campaigns in the marketplace. The national organization aims to meet the professional needs of the growing number of Hispanic PR practitioners, independents and agencies throughout the U.S. HPRA National, its Chapters and those Chapters in formation are paving the way for the next phase of growth and evolution in the PR industry, especially in the Hispanic market space. For more information, please visit www.hpra-usa.org.
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COMTEX_441983580/2655/2023-10-16T14:50:28
Julian Lopez is professor emeritus of finance, served as the founding academic affairs dean and founding chair of the finance department.
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