by The global organic chicken market has achieved remarkable growth, reaching an approximate value of US$5 billion in 2021, and it is poised for a bright future. This growth is driven by a surge in consumer awareness of the health risks associated with synthetic additives and pesticides in food products. The demand for chemical-free food has extended to the meat-eating consumer segment, leading to a preference for antibiotic-free and organic chicken products.
Growing Demand for Antibiotic-Free Chicken Fuels Market Expansion
One of the key factors propelling the organic chicken market is the increasing demand for antibiotic-free chicken. Consumers are now well-informed about the benefits of organic chicken, which includes low saturated fat content, high omega-3 fatty acids, and being free from parasites and harmful bacteria. The absence of drugs or antibiotics in organic chicken makes it a safer and healthier option for consumption. Additionally, organic poultry farms are more environmentally friendly, boasting a lower carbon footprint compared to industrial poultry establishments.
Organic Chicken Gains Momentum in Comparison to Other Poultry
Chicken stands out as the most consumed and widely available meat product globally, according to the Agricultural Marketing Resource Centre. Organic chicken sales are on the rise, driven by a shorter production cycle and a more favorable price point compared to other meats like pork or beef. This has instilled confidence in consumers regarding the quality and safety of chicken meat, further boosting the growth of the organic chicken market.
Ethical Concerns Drive the Shift Towards Organic Chicken
Increasing awareness of unethical practices in broiler chicken breeding has led consumers to favor organic alternatives. Broiler chickens are often raised with the excessive use of antibiotics and chemicals to increase their weight, compromising their quality and safety. Such practices can have adverse effects on consumers, including early puberty among females and fertility problems among males. The consumption of adulterated broiler chicken can also lead to health issues like high blood pressure, heart problems, and obesity. Social media and other platforms have played a significant role in educating consumers about these practices, fueling the demand for fresh organic chicken.
Smart Packaging Innovations Transform the Organic Chicken Market
Consumers are increasingly seeking transparency in food production, leading to the rise of labeled packaging. Smart packaging, an extension of labeled packaging, has revolutionized the food and beverage industry. Intelligent packaging for organic chicken has gained traction due to its ability to provide consumers with real-time information about the products condition, freshness, and authenticity. It also enhances shelf life, traceability, and brand security, ultimately reducing costs and waste. Manufacturers are investing in smart packaging technologies to meet consumer demands and improve the overall customer experience.
Shift Towards Confined Operations Boosts Organic Chicken Production
A significant shift from free-ranging methods to confined operations has been observed in the organic chicken market. Confined poultry farming minimizes the risk of physical injuries, diseases, and infections by preventing contact with other animals. This approach enhances the overall health and well-being of chickens, offering growth opportunities for organic chicken producers worldwide.
Europe Emerges as a Strong Market for Organic Chicken
Europe is anticipated to lead the organic chicken markets growth in the coming years. The regions increasing emphasis on physical fitness and the proliferation of fitness clubs have created a conducive environment for organic chicken sales. The fitness industry in Europe has experienced substantial growth, with a surge in fitness center establishments and individual memberships. This trend is expected to provide multiple opportunities for the organic chicken market in the years ahead.
About the Market
Key players in the organic chicken market include Tyson Foods Inc., Eversfield Organic, Pilgrim’s Pride, Plukon Food Group, Perude Farms Inc., Bell & Evans, Sanderson Farms Inc., Inglewood Group, and Plainville Farms LLC.
The organic chicken market is poised for significant expansion, driven by increasing consumer awareness, ethical concerns, and innovations in packaging and farming methods. As consumers prioritize health and sustainability, the demand for organic chicken is expected to continue its upward trajectory, making it a lucrative market for both established players and new entrants.
Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2023-2030 By Product, Technology, Grade, Application, End-user, Region: (North America, Europe, Asia Pacific, Latin America and Middle East and Africa) https://www.fairfieldmarketresearch.com/report/organic-chicken-market
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COMTEX_442320045/2840/2023-10-23T08:21:15
Julian Lopez is professor emeritus of finance, served as the founding academic affairs dean and founding chair of the finance department.
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No  journalist was involved in the writing and production of this article.